E-X-P-A-N-D-I-N-G Revenue

McDonald’s does it. So does Harley Davidson, Microsoft, and Honeywell. These companies generate revenue and expand market presence by licensing their trademarks, copyrights and patents. Licensing works because it benefits both the owner of the property (Licensor) and the user of the property (Licensee). The Licensor generates revenue and increases market presence, using what it

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Intellectual Property and the Franchise Owner

Patents, trademarks, copyrights and trade secrets are often lumped together under the heading “intellectual property rights”. While this is be helpful shorthand when writing an article, it sometimes leads to misunderstandings as to how these very different rights are secured and maintained. These misunderstandings can lead the owner of the various intellectual property rights to

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