Blow Up with Word Mines >> Legal Bits for Business Podcast: Episode 25

After a long day staring at a computer screen at work, it’s nice to break out an old-fashioned card game, pour some drinks, and have a game night with friends. Few things start the party like a new game – especially an adults-only game.

High school friends turned into business partners, Brent and Gary created Ya Boi Creative, a game development company. After an evening at a brewery, Word Mines started with a set of notecards and a desire to get a new game into a budding market. With entrepreneurial backgrounds in college, Brent and Gary decided to put a game on the market to stand alongside other card games, for the sake of “humanity.”

We’ll look at the impact of social media and guerilla marketing when trying to get a new product to “blow up” in an established market. Failing is part of the process, so Brent and Gary focused on failing forward and grabbing a steaming bowl of pho along the way.

Plus, does a license mean you have to follow some rules? The State Patrol certainly believes you do.

For all things Legal Bits, check us out on Facebook at Legal Bits for Business.

If you’re ready for an adults-only game (seriously) to start your next party, check out Brent and Gary at their website.

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