Tag Archives: money

E-X-P-A-N-D-I-N-G Revenue

McDonald’s does it. So does Harley Davidson, Microsoft, and Honeywell. These companies generate revenue and expand market presence by licensing their trademarks, copyrights and patents. Licensing works because it benefits both the owner of the property (Licensor) and the user of the property (Licensee). The Licensor generates revenue and increases market presence, using what it

Read More