Category Archives: Building Your Brand

E-X-P-A-N-D-I-N-G Revenue

McDonald’s does it. So does Harley Davidson, Microsoft, and Honeywell. These companies generate revenue and expand market presence by licensing their trademarks, copyrights and patents. Licensing works because it benefits both the owner of the property (Licensor) and the user of the property (Licensee). The Licensor generates revenue and increases market presence, using what it

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Intellectual Property and the Franchise Owner

Patents, trademarks, copyrights and trade secrets are often lumped together under the heading “intellectual property rights”. While this is be helpful shorthand when writing an article, it sometimes leads to misunderstandings as to how these very different rights are secured and maintained. These misunderstandings can lead the owner of the various intellectual property rights to

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Trademark Basics

Trademarks and Service Marks have their own special language.  Here are some terms that will help with understanding just what we’re talking about. Trademarks and Service marks are words, pictures, colors, sounds, and smells that uniquely identify your goods and services in the marketplace. Trademarks are applied to goods. Service marks are applied to services.

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Trademark Use

Trademarks and service marks are the words and symbols that identify your company’s product and services to the public and in the marketplace. While symbolizing your goodwill, these marks also tell your customers where to find you and distinguish you from your competitors. They are valuable assets of your business. From the legal perspective, a

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